Noodles goes MozCon – Our Impressions of THE SEO conference

Noodles goes MozCon – Our Impressions of THE SEO conference

Our Noodles Matthias Frank and Ruslan Aisin were at the MozCon, a SEO conference hosted by Moz, a leader in SEO and a champion of transparency in the web search industry. These are the things they learned from a SEO and developer perspective.

WordPress goes Google

The general trend is towards fewer clicks per search. Google is trying to provide more and more content on their SERPs through e.g. Quick Answers, shopping opportunities, news, etc. That means that users don’t have to click on landing pages but find the answer within Google. So, dear SEO Specialists, consider these options in your strategy.

Further the search engine is now working with WordPress developers to make WordPress-based pages more accessible but also more readable for Google crawlers, for example through a renewed “block” structure. The new editor “Gutenberg” plays an essential role. Who thought WordPress is the new print (dying!) is wrong – Google prolongs the lifetime of the content management system immensely.

But what is Gutenberg?

Entity first!

We know it already: Searching through search engines, such as Google, is moving from desktop to mobile. But it’s also more and more moving to “no see” results through voice search, for example through Alexa or other Smart Speakers. This is more and more important not only for developers but also for SEO Specialists. “Mobile first” goes to “Entity first”. Content should be not only visually readable but also searchable with the help of voice search. It is important to note that voice queries only display one result per search query. This trend makes it even more important to rank higher on the front.

Local Search – Searching for Noodles near you?

Voice Search makes local search more and more Important. The three modifiers “near”, “city” or even “no indication” are relevant. In order to be ranked better, all of these modifiers must be covered as best as possible. In addition, Google also distinguishes between high-quality and low-cost offers. These quality features are decided by Google My Business Ratings (the ratings on Google Maps) and the number of them. This may paradoxically mean that a restaurant on TripAdvisor can be rated badly but it has an excellent rating on Google Maps and is therefore a high-quality restaurant for Google. So it could happen that the kebap stand around the corner is categorized as “Junkfood ” on TripAdvisor but on Google, thanks to a few enthusiastic reviewers, suddenly ranked number one in “best oriental restaurants in Vienna”.

How to survive Google’s new local search world:

Last but definitely not least – PowerBI

One of the most exciting presentations of the MozCon was held by Will Reynolds, who covers the entire SEO needs of the future with PowerBI. Not only combines this Business Analytics service several tools, it also goes far beyond Excel’s 1,048,576 lines. This makes a nearly infinite data analysis possible. By connecting PowerBI to numerous services competitor analysis, keyword research and traffic analysis can be made within just one dashboard and shared with external partners and customers. PowerBI gives you the opportunity to enter the data much more detailed than the standard reports in e.g. SEMrush. Thanks to its enormous capacities, PowerBI will increasingly find use in the SEO world in the future.

In 60 seconds, see how to quickly get started using Power BI:

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