Our Travel-Dudes

Our Travel-Dudes

There are many adventures out in the universe and sometimes a little risk.

On our trip we have met many other fearless travellers. Commonly, they are just as curious as we are, looking for the unknown and wanting to discover something new, which is why they join our journey. Often, they have become faithful companions, who we support during their expedition. Together we have already realized numerous exciting projects.

And one thing we have learned in the infinite vastness of space: to be more is better than being alone.


Western Union PayLocal Page

In 2018 Western Union reached out to us with a task to build a bespoke campaign landing page for a confidential e-commerce payment product that it was going to launch simultaneously in 10 countries. To add to the complexity of the task, the product was launched in collaboration with a leading global e-commerce player.

We worked with Western Union’s global creative agency to implement the initial designs and gave UX recommendations to further optimise the experience across desktop and mobile. Noodles gave further recommendations on navigation best practices and browsing experience that made it easier for potential customers to explore and understand the product better.

We have now expanded the experience to more countries and more languages making the PayLocal page one of the biggest web properties of Western Union.

This is the result: https://www.westernunion.com/paylocal/


Bipa.at Webshop

In the beginning the project focused on the optimization of the checkout process at the bipa.at web shop. We created new designs for the user experience and the user interface and advised on the implementation. Due to the good cooperation both sides agreed on further projects. They include the redesign of the header and footer as well as a redesign of the UI and UX for bipa.at in addition to a redesign of the me.bipa.at blog.


Chamber of Commerce for Swiss Austria and Liechtenstein

The Chamber of Commerce for Swiss Austria and Liechtenstein approached us with the question of how to navigate and communicate best in the endless vastness of social media.

Through strategic consulting in form of a workshop we gave the responsible team a compass and therefore the basis for the operative execution.



The traditional company freytag&berndt is the Austrian market leader for cartography. In addition to a website, freytag&berndt also operates its own blog.

Both sites have grown historically and needed an update. We have modernized the technical infrastructure and took the system into the year 2019.

Mobile Marketing

Western Union Apps

Western Union is represented worldwide with over 50 apps. We conducted an audit in which we analysed the data and identified potential for optimization. In direct cooperation with Western Union, we defined a strategy to increase the app performance and implemented it operationally. This includes the correct setup in analysis platforms, the evaluation of existing data and ongoing support, which also includes fraud prevention.

Join our journey!

Would you like to go on an expedition together with us? Just send us a message and let’s got.


Roodle – Beam me up!

Our Coordinates:
Noodles Agency GmbH
Billrothstraße 2/4/82
1190 Vienna, Austria, Planet Earth

0043 1 226 00 18